9 AI-Powered Tools For Better Branding in 2024

10 Lower Cost UserTesting Alternatives

These alternatives to UserTesting offer many of the same features that you expect from the top platforms.

Top 6 PollFish Alternatives In 2024

PollFish specializes in polls and surveys targeting specific groups of users from a wide variety of demographics. Brands use it for market research, product testing, and brand reputation assessment.

Gun Laws and Voting Rights: A Look at the Partisan Divide on the Issues

The right to own a firearm is one of the most contentious and polarizing issues facing voters today. We asked 300 voters to share their thoughts on these topics.

5 Analytic Methods for Political Science Research

Analytical research is an integral part of any political science research. Knowing the different methods through which political researchers are able to analyze their research is crucial for anyone looking to develop new insight. 

Political Research Groups: How To Create And Run a Focus Group

3 Ways to Quickly Generate Powerful Political Insights

Political insights are generated as the result of a political research campaign. Campaign analytics refers to the process of turning voter insights into tangible action.

How to Reference Political History in Your Blog

Having a firm grasp of political history is essential when it comes to creating engaging, motivated, and factual content.

Uncovering the Political Issues your Readers Care About the Most

Trying to stay on top of what their readers want to hear about is one of the most pressing challenges news outlets and media writers try to handle.

6 Ways to Improve Your Political Call to Action (CTA)

A call to action is one of the most valuable tools authors have when leveraging their power as a writer to promote change.

Top Political Research Topics for 2022

Getting an idea of what branch of political science you want to investigate before you research helps to provide structure and meaning to your paper.

Geographic Market Segmentation: Definition, Types & Examples

Personalized marketing has become standard practice for companies looking to effectively reach a 21st century customer. Segmentation compliments advertising strategy by dividing customers into unique and marketable groups. 

What is Psychographic Segmentation? The Ultimate Beginner Guide

Psychographic segmentation is a qualitative research method that gathers information about customer attitudes, beliefs, hobbies, and personalities.

Panel Survey: How It Works & How to Design One

If you’re contemplating running a panel survey for your study, be sure to develop a thorough and realistic plan of action. Here are some other helpful tips...

What is Benchmark Testing? Purpose & Examples

Benchmark testing - also known as metrics - are a means by which businesses measure the effectiveness of their software or service.

The 5 Steps of the Research Process | Helpfull

Knowing how each of the 5 phases of the research process work in tandem helps keep your project on track.

User Experience (UX) research | Ultimate Beginners Guide

User experience (UX) research is essential for improving product design. Find out everything you need to know to get started with UX research.

Non-Experimental Research: Overview & Advantages

In traditional experimental research, variables are carefully controlled by researchers in a lab setting. In non-experimental study, there are no variables the observer can directly control.

Learn How to Sell on Facebook Marketplace

As more and more shoppers turn to the internet for their purchasing needs, many are turning to Facebook Marketplace. What makes Facebook Marketplace an attractive platform for sellers?

10 Advantages & Disadvantages of Quantitative Research

Quantitative research is a powerful tool for those looking to gather empirical data about their topic of study. Using statistical models and math, researchers evaluate their hypothesis.

Market Segmentation | Types, Benefits, and Best Practices

Market segmentation enables marketers to create groups of customers that share one or more key demographics. Identifying key market segments and gaining a deeper understanding of what common ties unite those customers gives marketers great power in their field.

Behavioral Segmentation | Types & Examples

Identifying behaviors and why they form allows marketers to target audiences with laser-like precision; refining their advertisements and strategies until the perfect marketing mix is concocted. A marketing campaign designed specifically to reach these target audiences with efficiency. 

Survey Data Analysis | Beginners Guide

Just recently finished your latest survey? Stuck trying to figure out where to go from here? We can help.

What is Marketing Positioning?

In order for a product or service to survive in a crowded market space, understanding market positioning is key. Here is how you can use it to your business's advantage.

What is Customer Segmentation?

Customer segmentation analysis provides you with the opportunity to become intimately familiar with the individuals that make up your target markets. The closer you are to the ground floor of your shop or business, the easier it will be for you to gather the kinds of information you need.

Why is Having a Niche Audience Important?

A niche audience is any subdivision of your company’s target audience. Breaking your consumer group up into multiple segments allows you to better define the wants, needs, and specific interests these customers share.

Learn The Difference Between User Testing and Usability Testing

Understanding the differences between user tests and usability tests will allow you to practically apply these concepts to your business.

The Benefits Of Online Focus Group vs In-Person Focus Group

When you hear the term “focus group”, the image that appears in your head is likely to be that of a group of strangers gathered around a small table inside a sterile corporate setting.

10 Most Common Problems with Surveys

Nobody likes to make mistakes; especially when our money and time is on the line. The feeling of paying for a survey - only to find those valuable questions you included were incorrect and faulty

Double-barreled questions | How to avoid writing them

Asking double-barreled questions not only wastes your audiences’ valuable time; it costs you money. Running additional surveys to make up for the cost of having not done it right the first time will only inflate your research costs - and likely give you a splitting headache to go with it.

What is Concept Testing? Methods, Examples, & Best Practices

Concept testing is used to develop ideas across a variety of mediums: products, services, copy, branding elements - even dating profile effectiveness.

New Survey of US Voters Highlights Discrepancies Between Party Affiliation and Cryptocurrency Ownership

Thousands of first-time cryptocurrency buyers join global movement every day - but who exactly is buying all this crypto?

Survey of US Voters Hint At Correlation Between Vaccination Rates & Political Affiliation

If you live in America, your voting history might act as a strong indicator as to whether or not you’ve received your COVID-19 vaccination.