Helpfull as a mobile app testing tool utilizes instant-surveying technology, allowing users immediate access to their AB test results the moment their respondents submit a reply. The ability to gather real-time feedback from thousands of pollsters in real-time allows you to incorporate their advice and critique into your product listings without delay.
When you’re looking to meet deadlines or to stay on top of ever-evolving consumer trends, time is money. Traditional surveying techniques such as phone polling or door-to-door soliciting were lengthy and expensive endeavors; on top of that, you were limited in your audiences to only customers living in your immediate vicinity, or to those who only had phones. These inherent limitations often lead to issues with the resulting data - usually pertaining to selection bias and over-representation.
No matter what product you’re selling - conducting thorough research of your consumer audiences will generate positive results for your e-commerce business.
Helpfull research surveys help take the guesswork out of developing successful Amazon listings; that’s why an intuitive user-interface - coupled with the ability to gather hundreds of consumer responses in just minutes - are just a few of the features that make Helpfull the ultimate tool for any Amazon seller or partner.
Amazon split testing on Helpfull’s platform can increase your earning potential for your products. Surveys are an easy way businesses and designers can develop their visual design elements or brand imagery quickly and cheaply.
Helpfull provides a variety of survey templates designed to help businesses get the most out of their listings. These surveys are formatted to gather the data you need to maximize your product’s capacity to appear on Amazon’s internal search engine. Whether you’re in need of split testing images for your brand, or trying to tweak the latest iterations for your product titles - we’ve got a template that fits.
Utilizing unique, effective banner adverts the recommended course of action for any business looking to increase their online advertising footprint. With Helpfull surveying, testing the effectiveness of your banner ad designs has never been easier.
Presentation is key to maintaining a successful Amazon product listing.
How you present your product to your audience - your product photos, your brand design, your product descriptions - can all have a major impact on how your listing is received.
The benefit of Amazon split testing your visual design elements on Helpfull - elements like product photos, packaging variations, or even advertisements - is that users are able to quickly gather audience sentiment on multiple design iterations. With Helpfull’s AB testing platform, Amazon sellers can test up to eight product titles or pictures with just one question.
As an Amazon seller, determining what photos to use for your listings can become a massive headache. With Helpfull you can quickly run surveys to get an idea of which photos are favored by the majority of survey respondents.
Traditional split testing services like Splitly, Listing Dojo, or Amazon’s own service, Manage Your Experiments, offer users the ability to direct portions of your Amazon traffic to different product variations. While useful in some instances, the services these tools offer are limited:
With Helpfull’s instant A/B testing platform, businesses on Amazon can gather real-time feedback on their product variations - and with far less risk than traditional platforms.
These are just a few of the features that make Helpfull a must-have tool for those looking to take their product listings to the next level:
Helpfull’s open-ended testing design allows users to test any element of their Amazon product listing.
Conducting a feedback survey of current business products or your existing company procedures can yield surprising results. Designing quality survey questions about your product designs can save you time and money in the long-run by allowing you to focus-test your ideas before you start to market.
Your Net Promoter Score tells you how likely your customers are to recommend your product to their friends, or leave a good review. This tool is a great way to evaluate the quality of your product and your product descriptions; it also allows you to determine who your most loyal and enthusiastic customers are.
Surveying your audiences with questions like, “On a scale from 1 to 5, how likely are you to recommend our product to a friend or family member?” can generate constructive insight into your business. Giving your users an outlet to point out where your product’s performance does not meet expectations can help you to better address your design inefficiencies.
Developing effective Amazon listings that draw customers to your products requires patience and proper research. Before you can maximize the earning potential of your e-commerce business, you need to answer some important questions - questions like:
The only way we can bridge the information gap between the unknown and certainty is through regular and extensive consumer research.
The feedback you receive from your audiences can be used to design or create new designs for your listings, improve SEO potential for your existing listings; it can even be used to strengthen your relationships with your suppliers and your customers.
The ability to design and submit surveys in minutes completely transforms the way our users develop their Amazon listings. Not only do audience-tested listings look great - the products themselves sell better!
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