For Amazon sellers, trying to work out the best title text can be overwhelming. You know that you should include keywords in your title - but how much information should you put in?
For Amazon sellers, trying to work out the best title text can be overwhelming. You know that you should include keywords in your title but how much information should you put in?
Amazon allows you a maximum of 200 characters in your title. Should you try and use all of these?
There are other conditions you have to follow too. Namely:
If you read the title tips on Seller Central, you’ll notice that Amazon suggests keeping your titles short as long titles will lose the customers’ attention. It’s recommended to keep your titles to 80 characters or less.
Here are some other suggested tips:
So, this gives you a good starting point for crafting the perfect product title for your new listings. But, have you ever wondered what customers actually think?
Thanks to the surveys on Helpfull, it’s now possible to find out.
I decided to give this a test run so that I can show you exactly how it works.
I took an existing product bundle that we have on Amazon. I added the title already showing on Amazon currently and a variation.
The parameters I selected for the test were:
Here are the results for the 2 titles I entered:
From this it appears that Option 1 is the clear winner. This is the title currently showing on Amazon and is the longer of the two. Option 1 is 130 characters long and Option 2 is 108 characters long.
So, why did people prefer Option 1?
It’s interesting to note that more people preferred a more detailed and lengthy title. And, the people that chose Option 2, primarily chose it because it was shorter.
I decided to run another test using the winner from the first test and adding an even longer title with more information as the second option.
Here are the results:
As you can see, the longer title is again, the clear winner. It appears that people like as much description as possible in the title. This seems to go against Amazon’s suggestion that shorter titles are better.
Here’s a compilation of what people liked about the Option 2 title:
I found it interesting when reading some of the comments, that people suggested using bullet points. Clearly, they did not read the instructions well enough to understand that this is a product TITLE and not a complete description.
I think in future tests, I will make this a little clearer so there can be no confusion.
I decided to run one last test for this product title. I wanted to see whether a really short title would get more votes.
Once again, I ran the test with 100 respondents and a general audience. I also changed the additional information to:
“This is for an Amazon product TITLE only. It's not the full description of the product. Please explain why you prefer this option. Include the option number and what it is that you prefer with this option. Can you suggest ways to make it better?”
Here’s the response I received:
Once again, the longer title wins favor by over half of the respondents. The main reasons that people preferred this title are:
On the other hand, the people that preferred Option 2 liked it because it was shorter and less wordy. This just goes to show that it’s really hard to please everyone.
Therefore, we have to go with what the majority thinks. And, the consensus is that longer, more detailed titles are definitely favored by more consumers.
This was an interesting exercise to determine whether people preferred long, detailed product titles or short, succinct ones. I discovered that, contrary to what Amazon suggests, more people prefer longer product titles.
What impressed me with these tests is the speed at which the results came back. It only took 26 minutes to get the full survey results on the 3rd and final test.
All in all, this is a great way to test different product titles that you may be considering for your Amazon listings. The results may surprise you.
An intuitive user-interface, coupled with the ability to gather hundreds of consumer responses in just minutes, are just a few of the features that make Helpfull the ultimate tool for any artist, designer, or marketer.
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