What Are Quick Or Instant Surveys?

Quick or instant surveys are research tools used to gain immediate feedback on questions or designs. Learn what instant surveying can do for your business.

Traditional surveying methods are costly, time-consuming, and unwieldy. 

Whereas the surveying process used to entail painstakingly contacting each respondent on an individual basis - perhaps even multiple times - new surveying technologies allow us to reach audiences of thousands in mere seconds.

Digital surveying not only allows us to reach our target markets more effectively and at a lower cost than telephone or door-to-door surveying - the results we gather can be viewed in real-time, and immediately incorporated into our designs.

In this article, we’ll take a closer look at what an instant survey is and how they can be used to refine our marketing research process. 

What Are Instant Surveys?

Instant surveys are those that can be created in minutes and immediately disseminated to a waiting audience.

Instant surveying has become an increasingly popular method for gathering consumer research in recent years. The reasons why quick surveying has become so popular are readily apparent:

• The feedback from instant surveying is given immediately, and can be incorporated into a project in real-time

• Instant digital surveying can be done for free, or at extremely low cost
• Digital surveys are more accurate than their analog counterparts
• Many social media platforms have built-in polling systems that allow users to instantly survey
• Digital surveys are extremely modular and easy to customize 

Most surveys run by casual researchers and social media users are instant surveys - but not all surveys are instant surveys.

Key Pillars of Instant Survey

There are a few key elements present in a instant surveys that set them apart from other digital surveys:

• Instant surveys provide users instant access to their feedback results; that is, there is no delay between when a respondent submits their response and when that response becomes available to the researcher
• Instant surveys allow researchers to track the completion of their surveys in real time
• Instant surveys are often extremely modular, allowing users to design and change elements of the survey with ease
• Instant surveying platforms often have pre-designed templates that their users can utilize to answer a variety of common research questions

The Applications of Instant Surveying

There are a variety of ways we can intuitively incorporate instant surveying into the way we inform our decisions. 

We can use instant surveys to design research campaigns that work with our budget and the size of our audience. The cost of these surveys are often to scale - meaning that we only pay for what we need. Our instant surveys can be run with an audience as little as 50 or as many as 1,000 - it all depends on our available budget, and what the purpose of our research is.

The modular way in which instant surveys are designed allows us to run sleek, professional-looking surveys that fit with our existing branding imagery. Even if we were hesitant to create our own designs, the existing template options that are available to us means that we can run surveys that look as great as something coming from Forbes or Amazon.

Instant surveys can be used to generate engagement with our audiences in a variety of ways. We can use polling features on our preferred social media platforms to inform our audiences of sales, brand offers, or to remind them of our beliefs and values. We can ask them to vote on their favorite products, share positive experiences they have with our brand, and generate marketing for our brand as users share our surveys with their friends and family.

Ultimately, there are numerous reasons why we could benefit from incorporating instant surveying into the way we manage our businesses, conduct research, and even the way we cultivate our online following and our audiences. 

Surveying is a fantastic way for us to bridge the information gap between us and the people we need to reach the most, no matter who we are or who we’re trying to engage with; marketer and customer; teacher and student; content creator and follower. 

What Helpfull Does Best
Helpfull is the premiere surveying software for anyone looking to get the most out of their marketing efforts. With a vast variety of different question types to choose from, Helpfull surveys can be generated and delivered to thousands of panelists in minutes.

These are just some of the features that make Helpfull a must-have tool for those looking for quality consumer feedback:

• No Locked-In Price Plan
• Affordable Surveying Options
• Create Simple Surveys with Pre-Set Questions, or Design Your Own
• No Extra Cost For Multiple Questions in a Single Survey
• Wide Variety of Polling Demographics to Choose From
• Get Responses & Feedback in Real Time
• Save Your Favorite Answers for Easy Reference 
• Aesthetically Pleasing UI and Easy-To-Use Interface 
• Easy to Access Prior Surveys

With Helpfull’s open-ended survey design, users can design visually-striking, multi-question surveys for any occasion!

A simple survey could be all that stands between your company and the renewed success of it’s online marketing efforts.

An intuitive user-interface, coupled with the ability to gather hundreds of consumer responses in just minutes, are just a few of the features that make Helpfull the ultimate tool for any artist, designer, marketer, or inquisitive spirit.

Refine your marketing - sign up with Helpfull today, and get surveying within minutes!

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