Types of Feedback

Need to choose the best photos to sell your Amazon listing?

As an Amazon seller, determining what photos to use for your listings can become a massive headache. With Helpfull you can quickly run surveys to get an idea of which photos are favored by the majority of survey respondents.

December 22, 2020

How Do You Test Which Photos Are Best For Your Amazon Listings?

As an Amazon seller, if you create many of your own listings, it can be difficult to determine the best photos to use to showcase your products.

You could do some A/B on Amazon but that takes time and can be costly. Especially if you’re running paid promotions. Plus, you then have to set up test systems and work out how to analyze the results.

Fortunately, there’s an easier way. There’s a new tool on the market called Helpfull. With Helpfull you can quickly run some surveys to get an idea of which photos are favored by the majority of survey respondents.

This allows you to see which of your photos will produce the best results and the most sales. We all know that with online selling, your photos are one of the most important aspects of your product listing. 

How To Use Helpfull In 6 Easy Steps

1. Visit the website and set up an account.

2. Once you’re logged in, click on “Get Feedback” on the menu on the left-hand side of the page.

3. Give your test a name and select the type of test you want to conduct. We’ll be using “Images” to test our photos.

4. Fill in the text fields and add your images. You can add more than 2 images by clicking on the box that says “+ Add an additional image”. For the tests I ran, I used 4 images. Remember though, that you don’t want to give the survey respondents too many choices. Otherwise, you may not get definitive results.

5. Click on “Select audience”. You now have the choice of running your test with 50, 100, 200 or 500 surveyors. You can also just use the “General” audience or select from a range of “Specific Demographics”.  The different demographics include:

  • Age
  • Alcohol
  • Sex
  • Smoking
  • Amazon Prime membership
  • Pets
  • Relationship
  • Social
  • Ethnicity
  • Children
  • Orientation
  • Political affiliations
  • Real estate
  • Fitness/Activity level
  • Tea
  • Mobile
  • Interests

This allows you to really narrow down your audience but each additional “demographic” you add will cost you an extra 0.5 credits for each person who responds. So, if you select “50” people who use “Facebook”, your survey will cost you 75 credits or $7.50.

6. Finally, click on “Select Payment Method” and purchase your credits.

Your test will now be live and you’ll get the results back in, generally, under an hour.

Analyzing The Results

I decided to run a test on a couple of products we have listed on Amazon so I can show you how it works. Here’s the rundown on each test and the results.

Test #1: Olive Oil Bundle Image Test

For this test I selected “100 respondents” and also an age demographic from 26-66+ years. The test was completed in 52 minutes.

As you can see, Option number 3 is clearly the winner with 44 votes. I really like how the different images are displayed from most popular to least.

I also like the fact that you can see, at a glance, what all the respondents have said about the images. Also, if you hover over each response, it tells you the age and sex of each respondent.

The key factors mentioned by the respondents as to why they like image 3 better include:

  • The larger size of the text
  • How the bottle overlaps the book
  • Both products are the same height
  • The image is balanced
  • Not too much white space

Interestingly, Image 4 also received a lot of votes because the respondents liked the way that the book was tilted.

In reading through the responses, most were easy to read and logical. Obviously, there were a small number where English was not the respondent’s first language but they still made sense.

Test #2: Vandoren Image Test

For this test, I again selected “100 respondents” but stuck with the general audience. The test was completed in 41 minutes. 

The results for this test are interesting because there’s not a lot of difference between the votes for Image 4 and Image 1. As you can see, the only difference between the two images is the angle and positioning of the products.

From the results, you would assume that some people prefer more symmetrical straight groupings of products whereas others really like the angling of the images.

However, the results seem to clearly indicate that having the Vandoren clarinet reeds on the left is more favorable.

Reading through the comments, it’s interesting to note the 2 differences in opinion. People who preferred Image 1, said that they liked the structure of the images and how they are symmetrical to each other.

On the other hand, people who preferred Image 4, said that the image was more creative and less structured. 

From these results, I would most likely choose Image 1 as my main image photo in an Amazon listing and then add Image 4 as a supplementary image. It might also be prudent to play around with the images a little more and run another test or two.

Here are some things I would change in the images before I ran another test:

  • See if I could make the Juno clarinet reed box larger.
  • Increase the size of the journal.
  • Change the position of the journal and the cork grease in Image 1.
  • Have the journal at an angle to the right of the reeds and the cork grease straight but next to each other so that one is under the reeds and one is under the journal.

To Sum Up

Using Helpfull is a great way to test your product images. It allows you to determine which image would be the most popular. The tests are quick and easy to set up and take under an hour to be completed.

When you read through the comments received from respondents, you can easily understand which elements of your photos are the most appealing. This will help you to look at your images more critically and understand what appeals to different people.

It also helps to give you ideas on how to improve your images, so that you can appeal to more buyers.

An intuitive user-interface, coupled with the ability to gather hundreds of consumer responses in just minutes, are just a few of the features that make Helpfull the ultimate tool for any artist, designer, marketer, or entrepreneur.

Sell more of your product with Helpfull feedback - sign up today.

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