Immediate appeal: 

• "On a scale of 1-10, how appealing do you find this game name at first glance?"

Genre fit: 

• "Which genre of game do you think best suits this name? (e.g., Action, RPG, Puzzle, Strategy)"

Memorability: 

• "After hearing this name once, how likely are you to remember it later?"

Uniqueness: 

• "How original or unique does this game name sound to you compared to other games you know?"

Pronunciation and spelling: 

• "How easy do you find this name to pronounce and spell?"

Emotional response: 

• "What emotions or feelings does this game name evoke for you?"

Marketability: 

• "How likely would you be to click on an ad or investigate further if you saw this game name?"

Descriptiveness: 

• "Without any other information, what do you think this game might be about based solely on its name?"

When it comes time to develop your survey, consider the specific elements of your video game name, and decide which variables you want to single out for testing.

These are some of the most common elements of a video game name to workshop:

Length: 

Test short, punchy names against longer, more descriptive ones to see which resonate better with your audience.

Keywords:

Incorporate and test genre-specific keywords that players might use when searching for games.

Emotional Tone: 

Compare names that evoke different emotions (e.g., excitement, mystery, humor) to see which align best with your game's theme.

Alliteration and Wordplay: 

Test names with clever linguistic devices against more straightforward options.

Uniqueness: 

Evaluate how distinctive each name option is within the current market.

Memorability: 

Assess which names stick in participants' minds after exposure.

Pronunciation: 

Consider how easily each name can be pronounced and remembered, especially for international audiences.

Sequel Potential: 

If you're planning a franchise, test names that could work well for future installments.

Cultural Relevance: 

For games targeting specific cultures or regions, test names for cultural appropriateness and appeal.

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How to Analyze Your Testing Results

Once you've collected survey data, it's time to analyze the results. Here are some of the many analytical techniques you may consider using to develop your data:

Quantitative Analysis: 

Look at the numbers. Which names consistently scored highest across different question types? Are there clear statistical favorites?

Qualitative Analysis: 

Review open-ended responses for recurring themes or unexpected insights that might not be captured in numerical data.

Demographic Segmentation: 

Break down responses by age, gender, gaming experience, or other relevant factors to see if different groups prefer different names.

Correlation Analysis: 

Look for relationships between name preferences and other factors, such as genre preferences or gaming habits.

Word Cloud Generation: 

For open-ended responses, create word clouds to visualize common themes and associations.

Sentiment Analysis: 

Use tools to gauge the overall positive or negative sentiment associated with each name option.

Comparison to Competitors: 

Analyze how your top-performing names stack up against successful competitors in your genre.

Trademark Availability: 

Cross-reference your best-performing names with trademark databases to ensure availability.

SEO Potential: 

Consider the search engine optimization potential of your top name choices.

Focus Group Feedback: 

If possible, conduct small focus groups to dive deeper into the reasoning behind preferences for top-performing names.

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