Types of Feedback

Can't decide what color you should paint your ceiling?

When it comes to do-it-yourself home improvement, selecting paint colors for your project is one of the most fun elements of the process. With two simple apps, anyone can get immediate feedback on their color choices - for any project.

December 22, 2020

Testing Paint Colors For Your Ceiling with Helpfull

When it comes to do-it-yourself home improvement, selecting paint colors for your project is often one of the most fun - if not daunting - tasks any homeowner will come across. Color choice plays a massive impact when it comes to the overall feeling one gets from being in a room. Even something as simple as painting your ceiling a new color can breathe new life into an otherwise tired and low-energy room.

When choosing a new color for your ceiling, there are many factors any homeowner should take into consideration before committing paint to a wall. The colors of the existing furniture, the furniture style, the longevity of the paint, plans for future home improvements: all of these elements can impact the outcome of your project. With how time-consuming the painting process is, and the permanence of the act - it’s vital to sure that you’ve picked a color you’re going to like for years to come.

For new homeowners or seasoned property holders, utilizing just two simple applications can transform the way you approach home decor. With Sherwin Williams ColorSnap® Visualizer and Helpfull’s intuitive image-comparison surveys, getting quick and ready feedback on your color design choices is a breeze.



Using Sherwin Williams ColorSnap® Visualizer


While you’re likely to find several applications that perform a similar function, the Sherwin Williams ColorSnap® Visualizer is the most intuitive and efficient way of testing out colors for any of your home improvement needs. 

To get started with the app, all you need to do is choose whether you’re testing on the website’s sample room - or if you’d like to upload your own photo.


The Sherwin Williams’ application allows you to upload and test colors on any photo you’d like. Once you’ve uploaded your desired photo to the site, a brief walk-through tutorial will point out the different features of the tool. The masking tool feature allows users to draw out areas of the room they would like to test colors on; once a selection of the room (the ceiling in our case) is mapped out, the user can quickly test out different colors by dropping swatches into the designated areas.

The ColorSnap® Visualizer allows users to browse and save a selection of color swatches to a palette for easy use. Once the wall is painted, users can press the “download” button to save a test photo that features their mock wall and the color palettes featured. 

Once you’ve got your color selections saved, you’re ready to get testing!

Survey #1 - Color Testing with Image Comparison Surveys

When it comes to choosing colors for a home improvement project, consider the audience your choices will be exposed to. Are you someone who regularly entertains company, or are you someone who prefers to only play host to a select number of family and friends?

Unless you live alone, it’s important to choose a color that won’t turn off your guests. A ceiling can impact the “vibe” of a room in many ways. Brighter ceilings open up the room, while darker colors make the room feel tighter and constricted. Bright whites can feel sterile and clean, while less traditional colors have more of a presence in the room.

With Helpfull’s image comparison surveys, you can test your preliminary color choices in front of an audience of your peers. Getting concise and considered feedback on your interior design choices is one of the best ways to ensure you’ll pick a color that has a lasting, positive impact on your home decor. 



For our first example, we tested four color options for a living room ceiling in a cozy inner-city apartment. Within a half-hours time, a decisive winning color was chosen by our community of Helpfull pollsters. They were able to give us their insight as to why they felt Pediment was the best color choice for our new ceiling, and why the other choices failed to compete.

With the ability to swap colors out of our palette on the fly and test new designs, choosing paint colors becomes a liberating experience; who knows just how many trips to the hardware store we’ve been spared thanks to these apps?

Survey #2 - Color Advice From A Helpfull Community

When surveying a general audience, you’re getting exactly what marketing companies and research firms spend millions of dollars a year to get - a consumer testing group that samples the general population. When you ask the Helpfull community for advice, you’re sampling directly from a community of your peers - people just like you, who are eager and ready to give you advice on whatever troubles you.

Unbiased strangers always give the best advice. A diverse polling base ensures you’ll receive a myriad of anecdotes and comments to mull over during your decision-making process. With the ability to objectively view your design considerations, you can be sure that the advice you’re receiving is genuine and considered. We want the community to share their unfiltered thoughts on the various styles we’ve considered, so we can find the absolute perfect color for our new ceiling. 




In less than a half-hour, the polling community came to an overwhelming consensus for the Smoky Blue color swatch. Pollsters from the community gathered to give us advice on the implications of our different color options: will the color make the room feel claustrophobic, does it match the existing furniture, does it look downright offensive, etc. 

Making community-backed color decisions allows us to paint with unbridled confidence in our choices.

Survey #3 - Design Your Audience To Fit Your Needs

When making polls for decision-making, it’s important to consider the make-up of the audience you’re testing.

Choosing a specific target demographic for your surveys can vastly improve the quality of responses you receive. With Helpfull, audience selection is broken down into two sections: general audience, and specific demographics. The Helpfull community is broken into dozens of different demographic categories that ensure you can design an audience that best fits your surveying needs. Sex, age, political affiliation, social media usage - you can even break your audience down on the basis of what hobbies they enjoy.

For our last color test, we’ve chosen to restrict our audience to only those who own homes. Helpfull’s demographic selection tool allows us to select an audience of our choosing just before we submit our survey. 



In just 20 minutes, our audience of 50 homeowners voted on what colors they felt best improved the overall ambiance of the room. They shared with us their experiences with the various color styles we’ve shared, along with considerations paid towards complementary color options and lighting choices.

Overall, the comments we received from homeowners were much more directed and well-researched than those taken from a general polling audience. 

Color Your Home With Helpfull Feedback


With 21st century technology, the headaches traditionally associated with taking on a painting project can be completely resolved. With two simple apps, anyone can get immediate feedback on their home improvement projects - no matter how big or small in scope. The considered advice given by a Helpfull community ensures homeowners can make design commitments with the confidence they need to still be satisfied with their choices years down the line.

An intuitive user-interface, coupled with the ability to gather hundreds of consumer responses in just minutes, are just a few of the features that make Helpfull the ultimate tool for any artist, designer, or marketer.

Channel your inner Interior Decorator with Helpfull Feedback - sign up today.

Types of Feedback

Create Effective & Memorable Marketing Email Templates

Email marketing is one of the most ubiquitous and useful forms of internet marketing. With Helpfull surveying, designers are able to test their templates with consumers with ease; tested designs will always prove themselves to be more effective than the alternative. 

Read story
Design Stunning Product Packaging With Audience Surveys

Product packaging is one of the primary marketing tools available to every product-oriented sales force; the most effective way to develop product packaging is to test your designs with a group of consumers.

Read story
Get More Clicks on Your Banner Advertisements

Utilizing unique, effective banner adverts the recommended course of action for any business looking to increase their online advertising footprint. With Helpfull surveying, testing the effectiveness of your banner ad designs has never been easier.

Read story
Improving Your Email Open Rate With Helpfull Surveying

In the world of digital commerce, email-marketing is essential for the success of practically every business on the market. With Helpfull, business owners and marketers can test their headlines in front of hundreds of panelists.

Read story