Choosing a name for your business often comes with a myriad of headaches and concerns. With Helpfull polling, a community of consumers ready to give feedback on any brand design matters is available right at your fingertips.
If you’re someone who considers themselves an entrepreneur or burgeoning business success, then odds are you’ve been a part of the dreaded “business name search” process before.
In the digital age, there exist tools designed to help start-ups find that perfect name; the name that is going to resonate with their consumers and carry them straight up to the top of the Fortune 500 list. While the vast majority of tools focus on the “copyright” aspect of the name search - that is, finding names that aren’t already utilized by other businesses - Helpfull fills a very important gap in any business marketer’s toolkit.
The utilization of Helpfull’s efficient surveying capabilities make it a valuable tool for getting consumer feedback on potential business naming conventions.
Helpfull’s user-friendly interface allows for quick and easy creation of just one or multiple concurrent surveys.
Choosing the best business name is as difficult - or as easy - as you’re willing to make it. Standing around for hours tossing darts at a random assortment of wild name ideas could net you a winning brand name - but the odds aren’t in your favor. On the other hand, following the advice of business experts and consumer focus groups often leads to better, quicker results - although it may not help improve your ability to play darts.
Forbes offers entrepreneurs looking for help with naming conventions a few useful tips, like: avoid names that are hard to spell and ensure it is easy to pronounce, pick a name that is catchy, and avoid using names that will limit the growth of your business. Jacob’s Lawnmower Supply Co might sound good on the surface, but will prove to be a massive rebranding headache when Mr. Jacob looks to expand into offering different products and services. One of the most important pieces of advice offered by Forbes is to get feedback on your business name from someone else; not just any feedback - but sound, constructive feedback.
For the example above, we want to draft a selection of business names for a fake, up-and-coming small business - a record label caters to island sounds and tropical music. Taking into consideration some of the tips offered by Forbes and other business advocacy websites, we drafted a handful of good names - and some bad ones - and showcased them to an audience of one hundred unbiased consumers. Within an hour, we were able to comb through several dozens of thoughtful, considered responses given to us by the pollsters.
Our respondents selected “Tropical Vibez” as their favorite name for our small business, due to its perceived trendiness and simplicity. Potential customers valued the business names they felt most strongly resonated with their perception of what an island-focused record label would be named, and matched that to the choices given to them. Their helpful critique and criticisms can be immediately applied to naming your business; were we to continue drafting business names for this record label, a series of surveys could be conducted until a definitive iteration was chosen by the public.
Traditionally, choosing a good name for your business by way of survey was a tedious endeavor - marred by time constraints and limited audience availability. Business news website Entrepreneur asserts that internal polling for a business name should be avoided at all costs, due to the group-think nature of employee-formed committees. With employees excluded from the creation process, that can leave many business owners wondering how or where to get a second opinion from on their naming ideas.
With Helpfull, business owners can form their own feedback committees - made up of hundreds of potential customers - with a simple button press. Designing a survey with Helpfull’s intuitive design interface can put your naming ideas out in front of an audience of hundreds; and while traditional surveys may take days or weeks to complete, Helpfull surveys finish in minutes.
In the case of a theoretical dog-grooming startup, a selection of one hundred pollsters decided upon a winning business name in just 14 minutes.
The intuitive layout of Helpfull’s survey results page allows for even small business owners to easily assess consumer feedback in real time. In the time it takes someone to sign up for most traditional surveying websites, our professional pet groomer has been given 100 new insights into their name choices. Whether they want to stick with Pawsome Groomers or run another iteration of tests is entirely up to them - the helpful community advice can be utilized throughout any phase of the design process!
It's always helpful to remember to make sure the name you want not only tests well with people - but that it doesn't seriously offend your customer's beliefs or sensibilities, or exclude any potential clients from seeking out your services.
Consumers are not a homogeneous hive-mind. They are individuals with unique wants, desires, tastes, and preferences - and they should be treated as such. When considering an effective business name or brand name, it’s vital that the audience you’re testing your material in front of is the right audience for you.
Helpfull’s surveying methods go farther than just general audience polling. The app’s in-depth demographic segments allow marketers to tailor their surveying audience to specific groups of consumers. Men, women, gamblers, smokers, young adults, retirees - your survey group can be as broad or as narrow as you design it to be.
To showcase the demographic features of Helpfull, we drafted a series of names for a theoretical sports-booking app that was set to release on the market very soon. We decided to poll an audience made up of the traditional market segments for sports-book users and gamblers: men between the ages of 18-25, and men 46 years old and above.
In just a few hours, Helpfull collected feedback from fifty pollsters in our narrow target demographic. We can be sure that these comments are sound and meaningful, because we know they’re coming from the kind of audience we’re trying to reach with our application. The “favorite” feature allows us to quickly save any feedback we find particularly positive - or scathing - and save it for easy access in the future.
An intuitive user-interface, coupled with the ability to gather hundreds of consumer responses in just minutes, are just a few of the features that make Helpfull the ultimate tool for any artist, designer, marketer, or inquisitive spirit.
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