Get near-instant feedback from a pool of over 50,000 pre-screened participants and start receiving responses in minutes.
Insights and information gleaned from market research surveys are priceless. Conducting market research can help you achieve any or all of the following:
If you are refining your business strategy, crafting an extensive marketing campaign, designing a product, or pivoting your business model, surveys provide insights to identify customer pain points, preferences, behavior, needs, motivation, desires, and more.
With this information, you can create effective marketing campaigns, optimize the buyer journey, allocate resources, manage risks, tweak your brand messaging, and engage your customers better.
Every business choice and decision has inherent risks. A new product may not be profitable. That marketing campaign may generate a poor ROI, and customers may not necessarily need or want that new feature as much as you thought.
Market research ensures your decisions are data-driven, eliminating uncertainties and pitfalls by validating your ideas and assumptions before allocating resources.
Data-driven companies are significantly more likely to witness improvements in decision-making than those who rely on their guts. Better decisions lead to cost savings and higher ROIs.
Sometimes, market research helps you contextualize existing information. You can use these new insights to confirm or refute your hypotheses from other data sources.
Market research helps you connect the dots and add depth and meaning to existing data.
Digging beneath the surface and understanding your target audience better can become a competitive advantage.
Market research can help you spot trends before they become mainstream and identify gaps in your offerings and industry, further helping to differentiate your business.
Recruiting qualified survey participants is one of the most challenging aspects of market research. Businesses can choose the following options:
Options for driving recruitment include paid social media advertising, asking members of your email lists and newsletter, in-person recruitment at malls and conferences, phone recruitment, etc.
However, from sourcing potential candidates to screening and qualifying them, the entire recruitment process is time—and resource-consuming, especially for market research that requires a niche audience.
Also, many businesses sometimes don’t know where to start and where the right audience for a particular survey is.
Outsourcing market research survey recruitment involves partnering with specialized agencies or platforms to find and engage qualified participants.
Using this method, expert market research professionals from the external partner handle participant sourcing or provide a means for you to filter pre-qualified candidates based on parameters like demography and interests.
Outsourcing market research survey recruitment using platforms like Helpfull provides many benefits, including:
Our process is simple yet effective.
At Helpfull, we know that valuable market research goes hand in hand with diversity. We source participants from all ages, walks of life, genders, ethnicities, careers, and backgrounds to create a comprehensive participant pool.
All our panelists are in the US and have undergone an extensive pre-screening program to ensure they can provide our users with the highest quality feedback.
With our diverse panel of respondents, you can confidently create, innovate, and market your products and services with the assurance that you're meeting the needs of your target audience. Choose from over 500 individual demographic selectors to narrow down your participant list.
From tech-savvy Gen Z to Baby Boomers with purchasing power, our panelists cover all age ranges.
Gain insights from any gender's perspective to create products and services that appeal to everyone.
Our panelists come from diverse economic backgrounds, from low to high-income households.
Need to hear from fitness enthusiasts? Avid gamers? Home bakers?
We've got you covered.
Validate your business idea, marketing campaign, or product prototype before investing significant time and resources, ensuring higher ROI and reduced risks.
Understand your customers' preferences and build products and services that resonate with them, leading to higher satisfaction and loyalty.
Stay ahead with market research; uncover trends, untapped opportunities, gaps, and audience insights to set you apart from others and drive business growth.
Streamline the market research process. Our qualified participants provide valuable insights at a fraction of the cost of traditional market research methods.
Improve the effectiveness of your marketing campaigns with real feedback that will help tailor your messaging to the needs and preferences of your target audience.
Market research adds depth and meaning to existing business data, helping you connect the dots and gain greater clarity on your operations, strategy, and industry.
When recruiting participants, the two significant outcomes are to assemble a pool that represents your target population and in sufficient numbers to meet the sample size needs.
Unfortunately, many businesses do not take adequate care to ensure these two outcomes are guaranteed. Poor recruitment can lead to poor data quality, project delays, and, ultimately, a waste of time, money, and effort.
Here are some of the mistakes companies make:
You must clearly define specific demographics, psychographics, or behavioral characteristics for your market research studies to avoid gathering data from irrelevant or unrepresentative participants.
Ask questions, talk to key stakeholders, challenge your assumptions, and clearly outline the study’s objectives.
One strategy you can employ is screening surveys and then fine-tuning your target audience criteria based on results.
For example, you can ask a general audience, “Which one of these are you planning to do/purchase in the next 6 months?” and include “Buy a car” as an option if you require participants looking to buy a car in the short to medium term.
The right sample size helps produce insights you can rely on. A sufficient sample size ensures your research is reliable and credible.
Insufficient sample size may lead to:
Too large a sample size may lead to:
Carefully calculating the required sample size based on your research objectives, desired accuracy, and confidence levels ensures reliable, actionable insights and optimal use of resources.
We’ve discussed the importance of the right sample size. However, some researchers try to recruit the exact calculated sample size without considering those who fail to show up or drop off during the survey, leading to some of the consequences of insufficient sample size mentioned above.
Poor screening is one of the most popular mistakes in market research recruitment. The most significant impact of poor screening is introducing bias into the research process.
One way to combat this is to use well-crafted screener questions. Another way to streamline this process is by using online research platforms like Helpfull with pre-qualified candidates.
Select from three robust survey options - questionnaire, screen recording, or webcam-enabled - and utilize our expert templates or build custom surveys from scratch.
Find your perfect audience match by filtering our 50,000+ respondent database using custom demographic criteria, such as age, income, hobbies, and purchasing patterns.
Receive responses in as little as 10-20 minutes and monitor results in real-time on your account, with seamless reporting and export capabilities to CSV or Excel.
Our online focus group platform lets you pick from a variety of different kinds of survey types to send out. Use our pre-made templates or custom build your own survey from scratch.
Send our focus group panelists simple surveys that include pictures and videos to get feedback on; perfect for market research.
When doing research using focus groups many organizations want to send their questionnaires to specific demographics of people. Using Helpfull you'll be able to pick the specific group of people you want to get feedback from.
There are thousands of demographic combinations possible. If we're missing a specific demographic group you need let us know! We'll run screening surveys to our focus group respondents to find the people you need.
Most of our clients who send out questionnaires to our panelists get results within 10-20 minutes! However for more specific demographics it may take a bit longer.
You'll see the results show up in real-time in your account. It's really exciting to watch the answers start popping up on your report page.
Our online focus group platform lets you pick from a variety of different kinds of survey types to send out. Use our pre-made templates or custom build your own survey from scratch.
Send our focus group panelists simple surveys that include pictures and videos to get feedback on; perfect for market research.
When doing research using focus groups many organizations want to send their questionnaires to specific demographics of people. Using Helpfull you'll be able to pick the specific group of people you want to get feedback from.
There are thousands of demographic combinations possible. If we're missing a specific demographic group you need let us know! We'll run screening surveys to our focus group respondents to find the people you need.
Most of our clients who send out questionnaires to our panelists get results within 10-20 minutes! However for more specific demographics it may take a bit longer.
You'll see the results show up in real-time in your account. It's really exciting to watch the answers start popping up on your report page.
Keeping survey participants engaged—whether you are running a focus group, an online survey, or a web-cam-enabled survey—minimizes drop-off and ensures they provide thoughtful responses to your questions and prompts.
Here are some effective strategies to encourage active participation and high completion rate of your surveys:
Clear communication is a hallmark of great surveys. It sets the tone and provides guidance throughout the survey. Clear communication ensures that participants understand the survey’s purpose, questions, and expectations, leading to more accurate and valuable responses.
When participants understand the purpose of research projects, they may be more motivated to complete the survey, especially if the topic resonates with them.
Do not complicate your surveys. Use simple language that is easy to understand and avoid jargon or technical terms. If you suspect a word may be confusing, replace it or offer a simple explanation.
The same logic should also apply to the survey's design and formatting. To improve readability, use consistent formatting for questions, answers, and instructions.
In addition, maintain the same color scheme throughout the survey. For example, if “red” means stop in one question, it should remain so throughout the survey.
Asking too many questions results in a 23.1% abandonment rate among survey participants, making it the top reason for dropoff. The average attention span is shorter these days, hence the need to keep surveys short.
This means you must think carefully about each question and their importance to your market research study objectives.
For online surveys, the sweet spot is around 3-5 minutes. Anything beyond this will increase the likelihood of survey fatigue, low response rate, or poor responses after a particular point.
For longer surveys, the incentive has to carry weight to make it worth the participant’s time.
You may also encourage participants with progress indicators, highlighting their progress and motivating them to complete the survey.
Leverage different question formats to engage the survey respondents. Examples of question format include:
The survey experience doesn’t become repetitive and boring when you mix up the format of the questions.
Your platform must have an excellent interface and user experience, and the survey itself must not be dull or drab. Break up the text with visual elements to make the survey more engaging.
Experience rapid results, with most surveys completed within 30 minutes. Watch feedback unfold in real time!
Over 500 demographic and psychographic combinations to precisely target your ideal customer.
Our user-friendly platform is designed for businesses of all sizes and users of all levels of technical expertise.
Get expert help whenever you need it - our dedicated human support team is just an email, chat, or call away.
“ Helpfull has made our UX design process simpler and more efficient. The seamless feedback flow has been a great asset, leading to positive results for our business ”
Joseph Russo, Founder at emergency.company
Qualified market research survey participants are those who have the exact characteristics of your desired target audience. They are the perfect sample or representative of your target population. These criteria can include demographics (age, gender, income), behaviors (product usage, shopping habits, intent to buy), or custom attributes relevant to the research topic.
Consider online and offline strategies or methods to find survey participants for your focus groups, marketing research, and other research studies. Online options include running social media ads, using survey platforms like Helpfull, and sending email invitations. In contrast, offline options include in-person events, universities, community centers, and word-of-mouth referrals. In either scenario, you’ll need to offer incentives like rewards or discounts to encourage participation. However, using Helpfull makes the process easier for you.
The ideal sample size for a survey depends on the study’s goals, population size, and desired precision. Different industries require different levels of accuracy. For example, a study in the medical field will require a higher confidence level and lower margin of error than, say, product design. We recommend working with statistical experts for specific guidance.
You can encourage people to partake in your studies by offering incentives such as gifts and discounts, being transparent about the purpose and benefits of the research, and keeping surveys concise and engaging.
It is acceptable to pay participants for their time. However, it’s imperative to ensure they know the money or reward is not to influence their choices and be upfront and transparent about the attached rewards.
You can outsource market research to a third-party, such as market research firms, freelance researchers, specialized research agencies, and independent consultants. For example, you can hire a focus group company to run focus group studies on your behalf. The key is to assess the expertise, experience, alignment of goals, and cost-effectiveness.
Helpfull ensures you have access to a pool of quality participants through rigorous screening, profile verification, and quality control measures. This includes multi-step qualification, demographic profiling, geolocation tracking, tests, and human moderation. We engage with clear instructions, relevant content, and fair incentives for their time.
You can access participants through Helpfull almost immediately after setting up the ideal target audience configuration using different demographic markers.
You can specify the ideal characteristics of the participants you need using our filters. Select custom ages, income bands, hobbies, interests, and more to build your target audience.
You can run questionnaires, screen recordings, and webcam-enabled surveys on Helpfull. Questionnaires are ideal for getting qualitative feedback and A/B testing, while screen recordings are perfect for usability testing and observing how users interact with an interface. Webcam-enabled surveys are apt for focus groups and receiving live feedback.
Helpful is a cost-effective solution to recruiting survey participants, starting with as little as $1 per response for general questionnaires. The total cost of any project will depend on your sample size, type of survey, survey length, and participant demographics.
Our team of marketing research experts are always available to help you finetune your target criteria and match you with your desired participants.
Survey results show up on your dashboard in real time. As participants complete their tasks, their responses will appear on your account.
We’ll invite qualified participants once you’ve chosen your desired demographic markers and sample size. However, note that participants’ responses depend on the time of the day and how many demographic filters you applied to the survey.
Helpfull is the easiest way to get feedback from thousands of people in minutes. Our online focus group platform provides a pool of qualified panelists to give you their real detailed opinions helping you make better, more informed decisions.
