Product Images
Product Packaging
Brand Names
Product Descriptions
Product Names
Manufacturer Information
Social Media Posts
EXAMPLE USE CASE
A hero image is a header that is displayed on a brand's Amazon store page. Which hero image would be the best fit for a company that sells imported coffee beans?
Image A
63% (94 votes)
Hanna
US · Female · 18-25
The inclusion of a human being in the picture makes the image more human-like and "hero". It would both demonstrate that they sell beans but also that they are done by humans and can connect to their customers on amazon.
Comment 1 of 94
Image B
21% (31 votes)
Joe
US · Male · 66+
This image is the most professional and interesting out of the three. Some people don't like tattoos, so that image might not be the best. The image of just the coffee beans is OK, but a bit boring and doesn't catch the eye as much. The beans in the silver cup is eye catching and it's close enough to see the details of the beans.
Comment 1 of 31
Image C
16% (24 votes)
Tyler
US · Male · 26-35
I like the large quantity of beans in this photo. It signals big production and good variety. It makes me think about smelling that pile of beans. Also, I don’t want to see bare hands handling a food product.
Comment 1 of 24
EXAMPLE USE CASE
If you were looking to buy a Water Testing Kit on Amazon, which product image stands out most?
Image A
38% (114 votes)
Staci
US · Female · 26-35
This one seems the most professional and clinical of all the choices. It gives me more trust in it's scientific accuracy. I like that I can see all the pieces as well.
Comment 1 of 114
Image B
32% (96 votes)
Travis
US · Male · 36-45
The product claims to be “complete” leading me to think it includes everything I need. I also like the color chart that is included.
Comment 1 of 96
Image C
30% (90 votes)
Dougie
US · Male · 18-25
I like less details and this image only shows the package. Sometimes less is truly more.
Comment 1 of 90
