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Your product or service might be mind-blowing but unprofitable without the right market fit. Hence, a market research survey is essential to developing a profitable product and business model. It is also vital when improving existing products.

A market research survey helps you collect information about consumer needs, market demand, and potential risks for the product. It is a safer approach than product testing, which requires having a functional prototype for first-hand experience. Do it right, and you’ll have the primary features of your product or service.

This brief guide will show you how to do market research online with practical examples. You’ll also learn the questions that should make up a market research survey, although that will vary with the product. With that in mind, let’s begin by explaining what surveying a market entails.

Create a market research panel by surveying a mixed population or using a specific demographic to match your ideal customer profile. All of our panelists can be sorted by the following options.

Age

Sex

Marital Status

Occupation

Children

Income

Education

Interests

Pets

Smoking

Religion

Prime Member

Amazon

Alcohol Coffee/Tea Drinker

Ethnicity

Fitness Level

Video Game Player

Book reading

Dietary Preferences

Quick Results In Minutes

Quickly and easily get insights with powerful, intuitive solutions, whether you're a frequent researcher or a professional. On-demand, intuitive yet powerful solutions guide you through the survey process. We have both survey based and video based where you can have panelists record their results on their webcam.

Survey platform for niche & B2B targeting

We provide target market questionnaire samples for market research that meet your requirements to assist you with the manual launch of complex projects. You can either expand your research capabilities or tap into research expertise by choosing one of our services. Helpfull targeted survey, including:

Keep adding to your survey questions for the target market as you find new ideas

Leverage online research panels

Prepare the plan of action with downloadable excels

Get the highest-quality data

How Do You Choose Your Target Population for A Market Research Survey?

Use a target market survey to collect demographic data on a population or a particular demographic segment. After you send out a survey to our Audience panel, the following information is included in the results:

Create a panel with your ideal customer profile.

Pick from a large variety of demographics to create a panel of the people most likely to buy your product or service. This way you can tap into the brains of your future or current customer base and see how they think.

First identify who your audience is

Suppose you conduct a general population survey to discover who is most interested in a tea delivery service in the US. Women between the age group of 30—45 who enjoy drinking tea weekly would be one example.

Use custom screening questions

Use custom screening questions to target a specific group of people who meet multiple criteria. It is possible that the targeting option you need is not available. In this case, you may ask your own screening question and disqualify respondents who do not meet your criteria. Check out our Audience preview tool to see the variety of options we have.

Check out Audience preview tool

How to Assess Your Target Audience

Assess the target audience with keeping the question under your radar:

Figure out what you have to offer them that's going to fit in with what they're interested in. And then finally figure out what you have to offer them that's going to be better than what they can get from somebody else. And you want to lead with that. So first, understand who your target audience is and then figure out what you have to offer them that's better than what they can get from somebody else, and then finally lead with that.

Why Choose Helpfull

Optimize Audience Touch Point

The custom survey builder offers a variety of question types, from multiple-choice tests to open-ended surveys, to obtain deeper insights to star ratings and Likert scales. Collect the data you need with no limit on question numbers. Create your own feedback surveys, or choose a carefully crafted survey template to gather contextual insights right away. Knowing how your customers experience your website is critical for driving strategy and boosting customer engagement.

Optimize Audience Touch Point

The custom survey builder offers a variety of question types, from multiple-choice tests to open-ended surveys, to obtain deeper insights to star ratings and Likert scales. Collect the data you need with no limit on question numbers. Create your own feedback surveys, or choose a carefully crafted survey template to gather contextual insights right away. Knowing how your customers experience your website is critical for driving strategy and boosting customer engagement.

Optimize Audience Touch Point

The custom survey builder offers a variety of question types, from multiple-choice tests to open-ended surveys, to obtain deeper insights to star ratings and Likert scales. Collect the data you need with no limit on question numbers. Create your own feedback surveys, or choose a carefully crafted survey template to gather contextual insights right away. Knowing how your customers experience your website is critical for driving strategy and boosting customer engagement.

Team Collaboration with Exportable Report

The custom survey builder offers a variety of question types, from multiple-choice tests to open-ended surveys, to obtain deeper insights to star ratings and Likert scales. Collect the data you need with no limit on question numbers. Create your own feedback surveys, or choose a carefully crafted survey template to gather contextual insights right away. Knowing how your customers experience your website is critical for driving strategy and boosting customer engagement.

Optimize Audience Touch Point

The custom survey builder offers a variety of question types, from multiple-choice tests to open-ended surveys, to obtain deeper insights to star ratings and Likert scales. Collect the data you need with no limit on question numbers. Create your own feedback surveys, or choose a carefully crafted survey template to gather contextual insights right away. Knowing how your customers experience your website is critical for driving strategy and boosting customer engagement.

Benefits Of Using Helpfull For Your Market Research

Get the feedback you need from a general mix of the population or specific demographics. Survey our panelists and pick the perfect target audience for your business. Our panelists are carefully selected to be representative of all sorts of demographic groups.

Target Specific Demographics

Helpfull surveys and targeted feedback. By targeting specific demographics with your survey, you'll get the best possible feedback to help improve your marketing efforts.

Helpfull provides a unique online platform that allows companies to create custom panels of people they'd like to survey. Our panelists are US-based in a wide range of socio-economic backgrounds. Our screening process ensures that only the best applicants are accepted, giving you the best possible feedback.

Survey a broad mix of the population or specific demographics to create a custom panel that matches your specific target audience. Create a survey, design your landing page, and watch your leads grow.

Get Precise Feedback

Give your audience a unique perspective with custom surveys. Get responses from different types of people and hear back from those who are just like your target audience. The screening process makes sure you're getting the best possible feedback from our panelists that will help your business thrive. With HelpFull Audience, get responses from across the US in minutes, and survey your target market with ease. Choose from our proprietary panel or tap into panels from our partners who hold the highest standards.

Access a representative sample with demographic balancing or choose more flexible targeting options like custom screening questions. Responding to change starts with understanding and assessing what your audience wants. Create and send a survey today to observe what's working—and what's not.

Find Your Ideal

Respondents Promptly

How long does it take to seek your perfect respondents? With HelpFull audience, you can quickly survey people in niche markets with custom screening questions. Use our templates or easily create your own to measure brand health at scale.
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With HelpFull, you can easily find the ideal respondents for your market research. Our proprietary panel helps you select from a representative sample or tap into panels from our partners who hold the highest standards. You can also reach people in niche markets with custom screening questions. With our analysis tools, you'll get better results and make better decisions. Your next idea is just three steps away!

Holistic Survey Methodology

Only genuine data can provide accurate insights, so sending respondents out of their regular routines to take surveys is a poor idea. Our survey methodology, which utilizes programmatic delivery and a mobile-optimized UX, sends in-app invitations to respondents while they are engaged on their devices. Instead of sending respondents to their inbox or employing banner ads or pop-ups, we can send them our survey.

Inherent

Only genuine data can provide accurate insights, so sending respondents out of their regular routines to take surveys is a poor idea. Our survey methodology, which utilizes programmatic delivery and a mobile-optimized UX, sends in-app invitations to respondents while they are engaged on their devices. Instead of sending respondents to their inbox or employing banner ads or pop-ups, we can send them our survey.

Creative

Only genuine data can provide accurate insights, so sending respondents out of their regular routines to take surveys is a poor idea. Our survey methodology, which utilizes programmatic delivery and a mobile-optimized UX, sends in-app invitations to respondents while they are engaged on their devices. Instead of sending respondents to their inbox or employing banner ads or pop-ups, we can send them our survey.

Support

Only genuine data can provide accurate insights, so sending respondents out of their regular routines to take surveys is a poor idea. Our survey methodology, which utilizes programmatic delivery and a mobile-optimized UX, sends in-app invitations to respondents while they are engaged on their devices. Instead of sending respondents to their inbox or employing banner ads or pop-ups, we can send them our survey.

Security

Only genuine data can provide accurate insights, so sending respondents out of their regular routines to take surveys is a poor idea. Our survey methodology, which utilizes programmatic delivery and a mobile-optimized UX, sends in-app invitations to respondents while they are engaged on their devices. Instead of sending respondents to their inbox or employing banner ads or pop-ups, we can send them our survey.

Target Research Aligned to Survey Objectives

Learn from feedback and create better outreach campaigns. Helpfull lets you survey your target audience in real-time, finely tuning your marketing strategy. With the help of our panelists, you can get the most accurate feedback on your marketing campaign that bumps up your ROI over time.

Target Audience Aligned to Survey Objectives

Business Idea Validation In Minutes, Try Sending A Survey Now.

Idea Validation Made Easy

Create a market research panel by surveying a mixed population or using a specific demographic to match your ideal customer profile. All of our panelists can be sorted by the following options.

Quick Results In Minutes

How Do You Choose Your Target Population for A Market Research Survey?

Create a panel with your ideal customer profile.

First identify who your audience is

Use custom screening questions

How to Assess Your Target Audience

Get an audience of real people to test your ideas before ever creating them.

Why Choose Helpfull

Ask the right people. Let us automate your expertise

Benefits Of Using Helpfull For Your Market Research

Target Specific Demographics

Get Precise Feedback

Find Your Ideal

Respondents Promptly

Quick Results In Minutes

Holistic Survey Methodology

Target Research Aligned to Survey Objectives

Run your first market research survey right now!